What PageSpeed Measures
It evaluates how quickly your site becomes visible, how responsive it feels, and whether content jumps around while it loads.
Performance Insights
PageSpeed Info
PageSpeed Insights is a simple way to understand how fast and usable a website feels. It looks at loading performance, interactivity, and visual stability so you can improve the experience for every visitor.
What It Means
Why PageSpeed Matters
Faster websites keep people engaged, help SEO, and create a smoother experience on phones, tablets, and desktops.
Mobile Performance
Most visitors arrive on mobile, so a strong score depends on fast loading, efficient images, and lightweight code.
Why It Impacts SEO
Search engines favour sites that load quickly and feel smooth, which can help your business get found more easily.
Core Web Vitals
What We Optimise
These are the main signals that tell us whether a site feels fast and stable in real-world use.
LCP
Under 2.5s
Largest Contentful Paint measures how quickly the main content appears.
INP
Under 200ms
Interaction to Next Paint measures how responsive the page becomes when a user clicks or taps.
CLS
Under 0.1
Cumulative Layout Shift measures whether page elements jump unexpectedly while loading.
Best Practice
How We Improve Performance
Every site we build is created with speed in mind, from the design stage through to launch.
Performance checklist
- Use lightweight, hand-coded HTML, CSS, and JavaScript
- Optimise images and avoid unnecessary media
- Reduce third-party scripts and plugins
- Keep layouts stable so content does not shift unexpectedly
- Prioritise mobile-first design and fast rendering
Typical targets
For small business websites, we aim for strong performance scores and a smooth experience across all devices.
Performance 90+
Accessibility 95+
Best Practices 90+